It’s a visual world.

Well, that’s only half true.

The other half is written.

I’m a freelance copywriter, specialising in content creation, long copy, concepts and creative direction.

I’ve worked on some of the world’s most high-profile brands, And in virtually every market sector that matters.

That includes automotive, sport, luxury goods, financial, property, FMCG, technology, airlines, fashion and retail.

A primary focus is tone of voice.

Because how you say something is just as important as what you say