ABOUT

With over 25 years of experience, I’ve worked on some of the world’s most high-profile brands, and in virtually every market sector that matters.

I’m both creative and strategic, because brand-building requires both. 

Specialising in content, concepts and creative direction, I keep every detail of your messaging focused and relevant. Telling not just stories, but the right ones.

A primary focus is tone of voice, because how you say something is as important as what you say.

I define clients’ vision statements, make complex products easy to understand, and ensure the written content of websites matches the status and ambition of the organisations behind them.

I began life as an art director. Which is great, because I think visually, get where designers are coming from, and make copy and visuals work together.

Click here for an overview of my work and some of my more notable campaigns. And please get in touch via the contact page.

With over 25 years of experience, I’ve worked on some of the world’s most high-profile brands, and in virtually every market sector that matters.

I’m both creative and strategic, because brand-building requires both. 

Specialising in content, concepts and creative direction, I keep every detail of your messaging focused and relevant. Telling not just stories, but the right ones.

A primary focus is tone of voice, because how you say something is as important as what you say.

I define clients’ vision statements, make complex products easy to understand, and ensure the written content of websites matches the status and ambition of the organisations behind them.

I began life as an art director. Which is great, because I think visually, get where designers are coming from, and make copy and visuals work together.

Click here for an overview of my work and some of my more notable campaigns. And please get in touch via the contact page.

THINGS I DO

AI CLEANUP

Do you use AI to generate content? If so, you’ll have noticed how it can be repetitive and samey. Your readers will spot this too. I can clean it up, eliminating its soulless character to make it original and distinctive.

STORYTELLING

Your brand story has to resonate on all levels. I help brands create authentic stories that connect emotionally with their customers, structuring content so that it’s personal, persuasive and memorable.

INTERNAL COMMS

I create decks, presentation documents and other in-house material. Your PowerPoints need the same impact as all your other messaging.

STRATEGIC POSITIONING

Companies need a defining message, but often struggle to produce a strong, unifying statement that expresses what they do and what they stand for. I create positioning documents, strategically thought-out to clarify your purpose and vision.

TONE OF VOICE

Tone of voice is central to branding. But ChatGPT makes you sound like everyone else. Because, well, your competitors are using it too. I write from a human standpoint, to reinforce your brand not weaken it.

User Experience

My work intersects with that of the UX designer, because the right copy in the right place means more ease of use and better interaction. I create the information in information architecture.

SEO

To keep your brand voice human and relatable, I ensure keywords and meta descriptions are integral to the content, not obtrusive bolt-ons.

Editing

I’m often asked to edit and proof-read documents. I make them clear and concise, enhancing the readability while reinforcing the meaning.

Scripts

I write video scripts. They’re about what you leave out as much as what you leave in, entertaining the viewer while leaving a memorable, active sign-off.